7 oct. 2008

Culture jammers & creatives unite

"Never go to art school,
never go to New-York.
Dump you font folder
Forget symmetry and color coordination.
Stop taking text from editorial that
you don't read and packaging it in eye-catching ways.
Walk away from your computer,
then take off.
Go to India, rural China, Rio, Caracas, Belize.
Mingle with the filthy rich and the dirt poor.
Dig up all of the roots of terror.
Make hunger, disease cruelty, lust, greed,
self-preservation and genocide your roomates.

Then when you run out of money
and can't take it anymore,
fly back home.
Look in the mirror,
Face you fears, your weaknesses, strengths,
your imminent demise.

Then, when all of this begins to get into
a master narrative in front of your eyes,
go get a job."


Pour une vision plus controversée - et parfois beaucoup trop réaliste - de la publicité: Adbusters.
Je vous invite vraiment à y jeter un coup d'oeil...